Online Advertising Network for Sale

Industry

Location

Financials

Business Summary

The site was established in 2006. The main goal was to develop a
network targeted specifically to the online gaming market.

Currently we are considering the sale of the network due to the
internal reorganization within the company: a step out of one of the
investors and changes in marketing with focus on becoming a technology
development company.

To provide a little more about the site:

- Over two years in operation:

• Business platform for publishers and advertisers in online advertising
• Orientation to the gambling market and focus on the online gambling
marketing campaigns in Europe, US and globally
• Professionally designed site, simple in administration
• Positive experience with the world's leading gambling brands

- $200K in revenues since 2006:

• 50% of earnings come from casino advertising
• 30% of all sales – poker campaigns
• 20% is distributed between betting, bingo and gaming
• Predominantly CPM, CPC advertising

- Highly functional ad serving technology:

• CPA campaigns are supported (tracking pixel or conversion pixel is
offered - it's different for every cpa campaign – download, visitor,
registration and deposit)
• 15+ ways of targeting (geography, time, computer platform, internet
browser, language of the browser, etc)
• Extended reports can be generated and include a variety of
parameters as geography, traffic distribution per period, per creative
unit, etc

- Millions of impressions served from all major geos (US, UK,
Germany, Scandinavian countries, etc) (traffic data below – 06.08.07-21.05.08)

• Impressions, 39,342,653
• Clicks , 70,667
• CTR 0.6%

- Very low maintenance costs (appr $600-$700 monthly):

• Salary, $500
• Hosting, $20
• Maintenance, $150

- Asking price $150K